Posted by The Brooklyn Paper, NY on June 10, 2009 at 11:46:18:
Who doesn’t love Jell-O — shaped like a stapler?
By Jacob Kleinman
for The Brooklyn Paper
Once a household staple, Jell-O has been devalued by a new generation of foodie New Yorkers who’d rather treat themselves to an organic rhubarb crumble with crystallized ginger shavings than a jiggling spoonful of sweet green goo.
But group of artists believes Jell-O can reclaim its former place of glory, thanks to an upcoming competition at the Gowanus Studio Space.
“Everyone has experienced Jell-O, but it’s been pushed in the background,” explained contest co-organizer Nadia Siddiqui. “We’re trying to make it exiting to eat again.”
This is one contest where a serious mold is a good thing.
Last weekend, the Jell-O enthusiasts held a workshop to teach would-be Jell-O molders to design their own forms using whatever shapes they could think of. Competition co-organizer Michelle Zatta earned the respect of newbies with her stapler and wrench molds.
Zatta and Siddiqui expect jiggly entries of all shapes, sizes, colors and flavors, thanks to the medium’s versatility. The best entries will be those that are both aesthetically pleasing and delicious.
“I will be very impressed if someone comes in with a Frank Lloyd Wright Jell-O mold that tastes good,” said Sarah Marie Antoinette, who conceived the idea of the contest while perusing an old Jell-O cookbook.
Thu Tran, the Greenpoint artist who recently launched a puppet-hosted cooking show on the Independent Film Channel, is one of the judges.
“I’ll be looking for a lot on creativity and concept execution,” said Tran. “It also has to taste good.”
Jell-O Competition at the Gowanus Studio Space [119 Eighth St., between Second and Third avenues in Gowanus, (347) 351-5753)], June 20, 6 pm. For info, visit www.gowanusstudio.org. Registration ends on June 12.
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