Posted by Perishable News on January 08, 2010 at 10:14:29:
Build Spud Sales With Potato Pizza Recipe Pads,
by Terri Parsons,
Antigo, WI — January 6, 2010 — [This month] most Americans are focused on the NFL playoffs. Thanks to the Wisconsin Potato and Vegetable Growers Association (WPVGA) grocers can provide consumers with fresh, healthy and easy recipes that give playoff get-togethers more pop. By visiting www.WinWithWisconsinPotatoes.com/retail-support grocers can download a free point-of-purchase poster and order tear-pads of the winning recipe from the Spud Bowl 2010 recipe contest.
“The Spud Bowl 2010 recipe contest allows produce departments to capitalize on the football playoffs through the month of January,” explains Tim Feit, Director of Promotions and Consumer Education for the WPVGA. “Shoppers want new and unique recipes for tailgating and football parties. We make it easy for produce departments to give them just that, by providing these pointof- purchase materials free of charge.”
In addition to the downloadable poster, recipe tear-pads are available and shipped directly to the grocer at no cost. “It’s a winning combination to drive sales of Wisconsin potatoes,” concludes Feit.
The “Game Day Potato Pizza” recipe, submitted by Barbara Estabrook of Rhinelander, Wisconsin is featured on the full-color poster and tear-pads. Each of the top three Spud Bowl recipe winners received a gift card from the grocer of their choice, courtesy of the WPVGA. “The grocery gift cards are the perfect reward for the contestants,” notes Feit. “Grocers who promote the contest with POP are not only giving their customers new recipes, they’re also giving them a chance to win free groceries in the form of these gift cards. It’s at no cost to the retailer, since WPVGA picks up the tab.”
The second place winner, Peter Halferty of Corpus Christi, Texas, earned a $100 gift card from H.E.B. Grocers for his “Touchdown Potato Salad.” Dawn Onuffer of Crestview, Florida chose Publix for her $50 gift card for placing third with her recipe for “Buffalo Wild Wing Stuffed Potato Skins.” All three Spud Bowl 2010 winning recipes can be found at www.WinWithWisconsinPotatoes.com.
WPVGA also provides Healthy Grown® potatoes — a sustainable product grown exclusively in Wisconsin. Growers are certified by an independent third party, and are held to stringent sustainable farming practices that protect the farmlands and surrounding lands. The growers also conserve non-agricultural endangered Wisconsin ecosystems located on their farm. Healthy Grown® potatoes are available in russets, reds, yellow flesh and round white varieties.
Source: WPVGA
FOLLOW UP POSTS ARE NOT PERMITTED - DO NOT COMPLETE & SUBMIT FORM